Samsung’s exclusive Galaxy AI Training Event introduced participants to the latest Galaxy AI smartphones and smartwatches through a four-day experience combining product education, technology, and hands-on interaction.
Welcoming 100 participants each day, the event was designed to bring the capabilities of the new devices to life in an engaging and accessible way. We developed the creative concept and delivered the event end to end, from interactive installations and custom-designed materials to production and overall guest experience management.
The result was an immersive training environment that encouraged participants to explore, experience, and better understand Samsung’s latest innovations firsthand.













