The Samsung Ladies Run combined the energy of running with an interactive Galaxy brand experience, engaging participants and visitors through playful activations and shareable moments around the finish line.
A giant Galaxy smartphone installation became the visual landmark of the activation, creating a striking brand presence and a popular photo opportunity. Interactive games and branded touchpoints added to the experience, keeping audiences engaged beyond the race itself.
We developed and delivered the activation, overseeing the creative design, production, spatial and technical planning, audiovisual elements, and interactive concepts that brought Samsung’s presence at the event to life.
