The EKO Acropolis Rally 2025 gave Nea Odos and Kentriki Odos a dynamic platform to engage with visitors through technology, information, and interactive brand experiences.
We designed and constructed an open, contemporary booth where visitors could explore the MyOdos app through an interactive touchscreen and discover the benefits of FastPass transponders with the support of a dedicated promotional team.
Combining minimal design with digital interaction, the activation created an accessible and engaging touchpoint for both brands within the high-energy environment of one of Greece’s most iconic motorsport events. We also managed staffing, on-site handling, and overall coordination throughout the event.
