At Syggrou, a complete Public store was introduced within an existing MediaMarkt location, creating a hybrid format that brought two established retail brands together while allowing each to retain its own visual and commercial identity.
Rather than simply dividing the store into separate zones, the design addressed how the two concepts could function side by side as part of one destination. The layout, furniture, signage, and POP communication were reworked to establish clear brand territories, support effortless movement between them, and maintain a balanced overall experience.
We managed the project across design, production, and installation, successfully embedding the Public concept into the existing space. The new format demonstrates how two different retail identities can operate independently yet complement one another within a shared commercial setting.
