In Stavroupoli, Thessaloniki, Public and MediaMarkt came together under one roof through a hybrid retail concept that allowed two different brands to share the same space without losing their individual character.
The layout was organised around two clearly defined retail worlds, with Public and MediaMarkt occupying distinct zones connected by a natural flow through the store. Furniture, signage, displays, and POP applications were redesigned to support each identity while creating visual continuity and an easy-to-navigate shopping experience.
We developed and executed the concept across spatial design, retail fixtures, communication elements, production, and installation. The project demonstrated how two established retail identities could coexist successfully within a single destination, combining commercial clarity with a unified overall experience.
