Public’s first Sales Kick-Off Meeting, held at Divani Apollon Palace in 2015, brought together more than 400 employees, executives, and key stakeholders to align around the company’s strategy and commercial goals for the year ahead.
Inspired by Public’s “Accelerating Growth” strategy, we developed a Formula 1-inspired creative concept built around speed, performance, teamwork, and acceleration. Rather than revealing the theme from the outset, the event was designed around a dramatic transition: a real Formula car was driven onto the stage with its engine running, unveiling the new key visual and the message “Accelerate” and marking the shift towards Public’s next phase of growth.
The Formula 1 concept was then brought to life across the entire experience, from stage and venue design, presentations, speaker outfits, and branded materials to a pit stop-inspired environment and interactive activities. A second Formula car, racing-inspired performances, music, lighting, and entertainment further immersed guests in the concept.
We led the creative development and end-to-end production of the event, transforming a corporate sales meeting into a live brand experience designed to energise teams, strengthen alignment, and bring Public’s strategy to life in a bold and memorable way.
