EUROJACKPOT, one of Europe’s largest lottery games, made its debut in Greece through a nationwide OPAP activation spanning 621 stores over six weeks.
Following a competitive pitch, we undertook the organisation and rollout of the campaign across the country. Dedicated promotional teams, dressed in custom-designed outfits, introduced EUROJACKPOT to consumers and guided them through the new game experience.
At the centre of the activation was an interactive digital quiz, giving participants the chance to win one of 60 travel vouchers worth €500 each. Combining nationwide reach with direct consumer interaction, the campaign created a strong and engaging introduction for EUROJACKPOT across OPAP’s extensive retail network.
