BasketCamp by INTERSPORT x Nike turned Smart Park into a basketball playground for two days, inviting children to get on the court, test their skills, and experience the game firsthand.
Guided by former professional basketball player Nikos Oikonomou, young participants took on basketball challenges and interactive activities in an energetic setting built around movement, play, and team spirit.
We brought the activation to life through creative design, production, audiovisual coverage, venue branding, promotional materials, and on-site coordination. Surprises and giveaways added to the experience, creating an engaging way for INTERSPORT and Nike to connect with young basketball fans through the sport they love.
