Public Syntagma became a Christmas landmark in the heart of Athens, with its iconic building transformed into a giant festive gift that made the store itself part of the city’s seasonal celebration.
A large-scale exterior installation wrapped the façade in a bold Christmas statement, creating an eye-catching presence in Syntagma Square. Inside, the festive story continued through illuminated installations, imaginative decorative elements, and seasonal details that accompanied visitors throughout the store and extended the experience beyond the exterior spectacle.
We conceived and delivered the transformation across both façade and interior, overseeing creative development, design, production, and implementation. By connecting architecture, retail, and festive storytelling, Public Syntagma became an immersive Christmas destination on an urban scale.
