The launch of the BYD Dolphin Surf brought a fresh summer atmosphere to the brand’s showrooms in Marousi and Alimos, turning the retail spaces into vibrant destinations inspired by the model’s playful personality.
Drawing on the “Surf” identity, we developed a seasonal creative concept that connected electric mobility with the colour, freedom, and energy of summer. Bespoke installations, bold visual elements, summer-inspired props, and dedicated branding created an immersive setting around the vehicle and extended its character throughout the showroom.
From concept and design to production and implementation, the campaign transformed a traditional product display into an engaging retail experience, bringing the spirit of the Dolphin Surf to life beyond the car itself.
