Public’s Christmas campaign brought the festive season to life through the “Nutcrackers” concept, a playful creative platform inspired by the magic, colour, and imagination of Christmas.
We conceived and developed the campaign as a 360° communication concept, building a distinctive festive world that could extend consistently across multiple channels and consumer touchpoints. From the central creative idea and visual identity to campaign applications and retail communication, the Nutcrackers became the recognisable characters connecting the different elements of the campaign.
The concept gave Public a strong and ownable Christmas identity, combining storytelling, retail communication, and festive energy within one integrated campaign designed to engage audiences throughout the season.
