IQOS established a dedicated presence within the Public store network through 54 branded corners rolled out across Greece, bringing its premium retail identity into a large-scale multi-store environment.
Custom-designed furniture, branded applications, and POP materials defined each space, with the concept carefully engineered to sit naturally within the existing Public environment while retaining the distinctive character and visual standards of IQOS.
We managed the design, construction, production, logistics, and nationwide installation, completing all 54 locations in just 20 days. The fast-paced rollout combined precise coordination with consistent execution, ensuring the same high-quality brand experience across every store.
