The launch of Public + home transformed 13 former MediaMarkt stores across Greece into a new retail concept dedicated to home technology and major domestic appliances, establishing a unified identity across an extensive nationwide network.
The transformation involved the redesign and renovation of exterior façades, complete rebranding, new signage and branded applications, as well as the production and installation of in-store POP elements. Each location presented different architectural and commercial requirements, making adaptability essential while preserving a consistent Public + home experience across the entire network.
We coordinated the commercial design, production, and implementation of all 13 stores, completing the nationwide rollout within just five months. Careful planning and execution enabled the new concept to be delivered at scale, creating a modern and recognisable retail network with a strong, consistent brand presence.
