Pet City refreshed its retail presence through a new approach to store windows and signage, strengthening brand recognition from the very first point of contact.
A renewed visual language was applied across key exterior and in-store touchpoints, giving the network a more contemporary and consistent appearance. Designed as a flexible system, the new elements could be adapted to different store formats and architectural conditions while retaining a clear and recognisable Pet City identity.
We handled the creative and graphic design, production, and rollout across the network, ensuring that each application worked effectively within its individual setting while contributing to a unified brand presence across Pet City locations.
