Growthfund’s Group Pavilion at the 89th Thessaloniki International Fair brought the “National Alliance for Growth” concept to life through a forward-looking exhibition environment centred on collaboration, synergies, and shared progress.
A central hub for presentations, talks, and activations formed the heart of the pavilion, with the Group’s 10 subsidiaries arranged radially around it. Clean lines, bold geometries, and a contemporary visual language reinforced the sense of movement towards the future, while interactive experiences, surprises, and giveaways encouraged visitors to explore the space.
Following an open tender, Spicy delivered the pavilion from concept and construction through to on-site operation, creating a unified presence that brought Growthfund and its subsidiaries together under one strong narrative.
