Growthfund’s Group Pavilion at the 88th Thessaloniki International Fair turned 780 sq.m. of exhibition space into an immersive basketball-inspired environment under the concept “Scoring for Growth”.
At its centre, an event space designed as a basketball court was surrounded by “locker rooms” representing the Group’s 12 subsidiaries, bringing their individual identities together within one unified experience. AI-powered experiences, interactive activations, presentations, and a basketball challenge for a good cause added technology, participation, and purpose to the visitor journey.
Following an open tender, Spicy undertook the complete design, construction, and operation of the pavilion, translating Growthfund’s vision into a bold and engaging presence at one of Greece’s most important institutional exhibitions.
