The Xiaomi 12 Series Roadshow took the brand’s latest smartphone range across Attica, giving consumers the opportunity to explore the new devices firsthand in four high-traffic locations.
A custom-designed modular booth travelled from Glyfada to Golden Hall, Kifissia, and Flisvos, adapting to each setting while maintaining a strong and consistent Xiaomi presence. Interactive touchscreens, dedicated product displays, activations, and giveaways encouraged visitors to discover the features of the Xiaomi 12 Series through direct interaction.
We designed and delivered the travelling experience, managing the creative and technical development of the installation, production, on-site execution, and promotional teams throughout the roadshow.
