The INTERSPORT x PUMA Football Challenge brought the excitement of the pitch to River West, inviting young football fans to step into the game and put their skills to the test.
A specially designed football zone hosted a series of challenges where participants could play, compete, and win prizes, turning the activation into a hands-on brand experience. The highlight came with the appearance of AEK footballer Petros Mantalos, who joined the children in the action, signed autographs, and connected with fans up close.
We shaped and delivered the activation through creative design, production, audiovisual coverage, venue branding, promotional materials, and on-site support, creating an energetic meeting point between football, its fans, INTERSPORT, and PUMA.
