Public’s 2nd Sales Kick-Off Meeting, held at Athens Metropolitan Expo in 2016, brought together 1,000 employees, executives, and business partners to celebrate the previous year’s achievements and align around the company’s strategy for 2016.
Building on the previous year’s “Accelerating Growth” concept, we developed its creative evolution: from acceleration to take-off. The aviation-inspired “Take Off” concept came to life through a dramatic reveal featuring the management team, a 3D laser show, lighting effects, and aircraft-inspired audiovisuals.
The experience extended beyond the stage, with a transformed activity area featuring partner showcases, branded environments, and interactive experiences. We led the creative concept, experience design, and end-to-end production, creating an engaging event centred on teamwork, optimism, and collective ambition.
