A stopwatch was the central element of Nea & Kentriki Odos kiosk and promotional activities conceptualised by Spicy Communication for their participation as sponsors in Rally Acropolis 2023.
The stopwatch over a motorway, reminding of road tolls, implied time saving by using the e-transponder FastPass and was also a fitting element for their presence in the racing event.
Spicy designed and implemented a modern, functional and eye-catching kiosk that was set up in Plateia Nerou for the opening event in Athens and on the same day, soon after the end of the race, was transferred to Lamia to welcome rally fans.
